Frequently Asked Questions

Have a question about AmeriSpeak? See if we’ve already got an answer for you in FAQs below. If you still want to ask us something, you can always get in touch.

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What do I do as a member of AmeriSpeak?

You will take short survey on the web or by telephone with a professional NORC researcher. We encourage you to take web surveys, but if you prefer to answer questions over the telephone, that’s fine too. We ask for your help about once a week, but sometimes less often. For each survey, we will send a personalized email invitation containing a link to your survey or else give you a call – whatever you prefer. Most surveys take 10-15 minutes to complete.

What difference can I make by joining AmeriSpeak?

A big difference! By joining AmeriSpeak, you are joining an exclusive public opinion community. AmeriSpeak is the most scientifically credible and representative opinion panel in the U.S. The AmeriSpeak surveys are used to inform critically important public policy and corporate decisions that will affect many people like you. We need your voice to be counted so that AmeriSpeak will represent people like you.

Can my friends and family join AmeriSpeak?

Any adult living in your household can join AmeriSpeak. If we ask you for the contact information of adults living with you, please share with us their information so that we can send them an invitation. Your friends or family members who do not reside in your household are not eligible, unless we select their household scientifically.


What are the surveys about and who wants the surveys done?

Our surveys cover all kinds of topics! The variety we offer is one of the ways that we make things interesting! Sometimes our surveys are about events that are in the news or about new government policies or products and services being developed by personal technology and other consumer companies. Sometimes our surveys are just about your background so that we can be sure to give you surveys that are appropriate for you.


How do I earn rewards?

You will earn points by taking surveys. After you complete our first background survey, you will have earned at least 20,000 points. That is the same as $20. You will have the option to redeem your points for Visa™ rewards cards, merchandise (such as movie tickets), or play sweepstakes games that give you the chance to win larger prizes such as iPads. You choose your reward. You will earn more points for each survey you take. Some surveys will give you more points than others because we might ask you to respond quickly or because the survey is longer than usual. You can expect 1,000 to 5,000 points, or the same as $1 to $5, for each survey you do.

How do I redeem my rewards?

You can redeem your AmeriPoints when you want and how many you want it. Just login to your AmeriSpeak Member Site,, to find out how many AmeriPoints you have. When ready, click the "Redeem" button to select products of your choice. It's that easy!


What kind of information do you collect about me?

If you join AmeriSpeak, we will ask you for your name, address and contact information, and perhaps the names of the other members of your household. We will ask you for some demographic details, such as your level of education, age, and ethnicity. Our surveys will collect information that you provide in your answers – such as your opinions on social issues or about your health and well-being. We will not collect your TV viewing or your web browsing information, unless you give us explicit permission to do so.

How do you keep my personal information and survey responses confidential?

We at NORC deeply value your trust. We protect the identities of our AmeriSpeak members by using tools and methods to make sure that there is no reasonable possibility of identifying an individual person in our reports and the reports prepared by our clients. We deliver only anonymized information (no personal identifying information) to our clients, unless you give us explicit permission to share personal information. We will NOT use your personal identifying information to sell or market goods or services directly to you. Also, we do not allow our clients to market directly to you. To protect your identity, we group your responses with the responses of many others to produce our statistical reports. The security of your personal and survey response data are essential to our success and credibility at NORC. Over our 70 years of conducting social and policy research for U.S. Federal agencies, State governments, and foundations, we have established security measures, including encryption methods and access protocols, to help protect the security and confidentiality of your data.

Do you track what I do on my computer or mobile phone?

No, we do not. We do not track which web sites you visit or what applications you use.

Do you collect my or my whole family’s information? What about my children?

We collect information on you. If other family members living in your household want to join AmeriSpeak, they may do so. We encourage all adults in each AmeriSpeak household to join AmeriSpeak. We do not collect information directly from persons under the age of 18 without the explicit consent of the parent or legal guardian.

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Hours of Operation are Central Time:
Monday - Friday 8:00 a.m. to 11:00 p.m.
Saturday 8:00 a.m. to 7:00 p.m.
Sunday 12:00 p.m. to 11:00 p.m.